As a member of my university's NSAC team, I gained experience in copywriting, design, presenting, and in social media marketing. Throughout the spring 2016 semester, I worked closely with the rest of our team to brainstorm and develop a full campaign for Snapple that focused on increasing market share and purchase frequency among both existing users and unreached potential customers. Specifically, I served as our team's co-graphic designer, social media specialist, copy editor, and as one of the presenters who spoke at regional competition. Ultimately, our team placed 3rd in regional competition, and got a special "Best Tagline" award from the judges before going on to win three Silver Addy awards. Click here to see our plans book, detailing our campaign and planning.