Like most kids, I went through a lot of imaginary careers.
At different points, I aspired to be a jockey, a pilot, a figure skater, a vet, and an archaeologist. At others, I wanted to join an Amish community or perhaps be a movie star. My interests have always been diverse and, by the time I began my junior year of high school, I had no idea how to reconcile my manifold passions and figure out what I actually wanted to be when I grew up.
Fortunately for me, that was the year I entered the Appleton Career Academy and took a seminar entitled The Business of Consumption. It was a two-hour, six-week class that I only recall one thing from: the M&M project. The class was split into groups and tasked with making M&M ads that appealed to the five different generations and their spending habits, which we had learned about already. The assignment really only required that we present our ideas for the ads in some tangible way-- some groups photoshopped concepts together or drew commercial storyboards on dry-erase boards-- but my wheels had started turning and I was excited about an assignment for the first time in a long while.
Short story short: I shot and edited (with my then-extremely rudimentary Photoshop skills) a series of billboard ideas for an "Ask For More" M&Ms campaign, and after my presentation, a marketing teacher looked at me and said, "Hey. Do this forever." Fast-forward six years, and here I am with a Bachelor's in Advertising-- from Lee University in Cleveland, Tennessee, a place where the air sometimes smells like chocolate because of the Mars factory across town, where M&Ms are made. Funny how things come full-circle like that, isn't it?
As I've studied and engaged in advertising over the years, my passion for it has only increased. Every portion of creating campaigns, commercials, and working with clients is an exciting challenge that I genuinely love undertaking. My loves for writing, photography, and design come together in advertising, and I've never doubted that I'm on the right career path.
I hail from the greatest city in the United States (Minneapolis, Minnesota... duh), and hope to one day end up in Sydney, Australia, which is my favorite place on Earth. Aside from my journals and cameras, my ukuleles and my great-grandmother Evelyn's engagement ring are my prize possessions. My passions outside of advertising, photography, and writing include Chipotle's burrito bowls, hockey, and J.Lo movies. One time Taylor Swift reblogged some handlettering I did of her lyrics and I wrote an entire article in my university's newspaper about it. My interests are every bit as diverse as they always have been, but I've figured out exactly what I want to be when I grow up and I'm pursuing it wholeheartedly.
To see examples of my advertising work, designs, and photography, check out my portfolio. Curious about my life or my writing? Hit up my blog. Feel free to leave mean comments, call me names, or maybe even let me know if you like anything you see.